Design Research

One of my favorite pastimes in life is observing humans do human things and practicing acceptance through understanding. It's a curiosity that directly fuels my research practice, where I leverage mixed methodologies to design and execute deep usability studies.

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When interacting with users, my goal is to uncover the authentic how and why without ever leading the witness. Once the data is in, I synthesize the findings into clear, accessible visual elements, turning complex data points into intuitive insights that any stakeholder can immediately understand.

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My research toolkit includes:

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• Generative & Evaluative Research: Contextual inquiry (user interviews), conversation mining, and heuristic evaluations.

• Information Architecture Testing: Card sorting and tree testing.

• Quantitative & Experimental Design: Survey design, A/B testing, and comprehensive research briefs.