Welcome to the Land of Katie - I'm so glad you're here.
Content Strategy Extraordinaire
I'm Katie Thompson!
I am a Chicago-based, solutions-oriented Senior Content Strategist with over eight years locked in translating complex business goals and technical features into compelling, human-centered digital experiences. I'm notorious for leading end-to-end content initiatives including high-converting product pages, SEO/AIO driven landing pages, omnichannel product marketing campaigns, and thought leadership. I leverage strategic frameworks and research to manage robust content governance models, elevate brand voice, and continually interate with data informed insights.
Clients
Content Design
At times, stakeholders spin their wheels regarding which content should be served up, where it should live, and why. I roll my sleeves up for content blocking workshops and content modeling frameworks. My strategic direction helps businesses define their product narrative and build trust in the digital marketplace.
Content Strategy
My craft centers around finding the sweet spot between what people need and what the business requires. I'm driven by my instinct to dive deep into the details without losing sight of the big picture. My project management skills are spotlighted in my creation of timelines, strategic planning, and fostering tight stakeholder relationships.
UX Copywriting
My goal is always to reduce the cognitive load burdening the human on the other end. I create compelling branded copy that simplifies a product’s value proposition, reduces uncertainty, and clarifies product benefits. Empathizing with users to create relevant and personalized copy reduces friction and builds brand trust.
Design Research
Design research comes into cross-functional play for me when seeking executive buy-in and for continuous improvement programs. I partner with researchers to design studies, synthesize findings, and create data visualization elements extracted from the data. Here, I use my strategic filter to flag the insights that are actionable in supporting business goals.
Contact Me
~Let's connect and collaborate~
You may have landed here in order to request access to password protected content on the site.
Or, feel free to just say "hi!"